Did Mississippi State figure out a way to actually make AI useful in college sports?

AI probably can't recruit an athlete or write a great gameplan...yet. But perhaps it can help sell tickets?

I talked to the CEO of Advertising Week on what's next for brand-centric NIL

Who does this well, and where do we go from here?

Here's EXACTLY how crazy that Vanderbilt upset of Alabama was:

To the newspaper archives!

What I'm hearing about Hawaii, Sacramento State, FCS reclassifications and other realignment stuff

What we've learned from sponsoring our own bowl game so far

Here are some big updates on THE EXTRA POINTS BOWL

Guest Post: Could college sports revenue sharing be an antipoverty program?

Perhaps sharing the wealth has other potential benefits

Physical tickets in a ticketless world

Potentially another way for athletic departments to find a few more bucks

Who to actually blame for the UNLV/Matt Sluka NIL mess

Harbinger for the future, or a perfect storm where just about everybody screwed up somewhere

Introducing Extra Points Library:

Our FOIA Directory returns, better than ever. Here are the details:

And now for some Pac12/MWC/ETC realignment chatter that's probably already outdated for some reason

We're now at the part of the news cycle where the most important program in college football...is UNLV

MAILBAG! Realignment questions, answered:

How do they figure out the TV numbers? And how would I realign the G5 out west if I had a magic wand?

Hawaii, gambling, and the potential future of TV rights valuations

There's a lot of money out there in that late-night TV window. Can Hawaii, or others, claim it?